A recent study by Growth SRC Media found that Google’s AI overview feature causes a 32% drop in CTRs. Check out all the details in our developing news story.
About Google’s AI Overview Feature
Google's AI Overview is a generative AI-powered tool added to Search that aims to deliver fast summaries in response to user enquiries. It uses insights from various sources to answer questions directly at the top of search results, often eliminating the need for users to navigate to external websites.
Importance of CTR
CTR, or Click-Through Rate, is a vital SEO metric. It indicates how well your websites are performing on Google’s Search Engine Result Pages, also called SERPs. A high CTR leads to a better search engine ranking.