As Zoho Pay Enters the Digital Payments Arena, India's UPI Giants Face New Competition

The Indian digital payments market is seeing the entry of a new rival. Zoho is launching Zoho Pay, a UPI-based consumer payment service that can be integrated straight into its messaging app, Arattai, or used as a standalone app.

This is what you should know.

• Like other well-known apps like Google Pay or PhonePe, Zoho Pay will let users send and receive money, pay bills, and conduct transactions via UPI.