The well-known food delivery service Swiggy has changed the name of its rapid commerce division to instamart, abandoning its previous name in the process.
The action is a component of Swiggy's strategy to establish Instamart as a stand-alone brand, particularly given that in recent quarters, quick commerce has grown more quickly than food delivery.
The refreshed identity features a new blue color symbolizing speed, trust, and reliability, while retaining Swiggy’s iconic ‘S-pin’ logo for brand continuity.