A few months ago, it was very simple to have groceries like sugar or bananas delivered to your home in less than ten minutes, even at the middle of the night, because of applications like Swiggy, Instamart, Blinkit, and Zepto. It seemed like a contemporary convenience, particularly for city dwellers.
However, consumers are beginning to discover that this convenience is becoming more and more costly.
What's the issue?
Bread, milk, and fruit prices haven't increased significantly, but the additional fees surrounding them have.